BEAR + Festival MARS: Inaugural 10-Day Music, Art, Technology Festival in DTLA's trendy Arts District. Hosted at Angel City Brewery and Art Share LA
Music & Arts ReSound (M.A.R.S.) is a festival based on interdisciplinary cooperation between different forms of contemporary music, applied arts and independent film, with the target of creating platforms for internationally established musicians and artists of all kinds to promote their work and open new perspectives on seeing music through cross-artistic pairings. These carefully curated and hand-picked events will expand musical imagination by blurring the borders between music and other applied arts. Artists involved will choose a concept and theme that will govern their collaborative process, and foster a wider array of interests for audiences than those of a usual contemporary music festival. Visual art, film, fashion and dance will bring an understanding and conceptualization of music to a higher level of awareness for both the performers and the audience. The festival will provide the necessary infrastructure for creating and fostering such collaborative platforms, and will do so in all major cities around the globe.
The first installation of M.A.R.S. will focus on Los Angeles, bringing together the artistic sensibility and expertise of local artists who live and work in and around the city, and attesting to the factor of migration that this SoCal capital sees every day.
The second installation will similarly take place in and focus on a specific metropolitan area, Berlin. However, as we move into the second installation a year later, its birth place and forefather M.A.R.S. LA will not cease to exist. Instead, M.A.R.S. Festival will take over Berlin and Los Angeles at the same time, connecting the musicians, artists, and audiences through the means of Virtual Reality – merging and blurring the geographical realities of the two cities.
Moving on to the future of the festival, M.A.R.S., is to create an interconnected web of places, arts, musicians, performers and audiences, all the while maintaining and honoring both its roots and newer generations of the festival that will eventually be present in the major cities of the world.